Diego Holzman https://holzmandiego.com Diego Holzman Fri, 23 Jan 2026 18:20:12 +0000 https://holzmandiego.com en Atlassian Confluence https://holzmandiego.com/Atlassian-Confluence Fri, 23 Jan 2026 17:58:54 +0000 Diego Holzman https://holzmandiego.com/Atlassian-Confluence A collage-y video in collaboration with Giant Ant highlighting Atlassian’s Confluence TAGS Motion Graphics Credits Client&nbsp;AtlassianStudio / Agency&nbsp;Giant Ant Animation Diego HolzmanDirection Conor Whelan BANG — Brand ID Reel https://holzmandiego.com/BANG-Brand-ID-Reel Fri, 23 Jan 2026 17:15:06 +0000 Diego Holzman https://holzmandiego.com/BANG-Brand-ID-Reel Motion reel for BANG, a Brand Storytelling Studio, to showcase their recently launched Brand ID. TAGS Motion Graphics, Design, Dinamic Type Credits Client&nbsp;BANG Animation &amp; Design&nbsp;Diego Holzman Lenovo Qira https://holzmandiego.com/Lenovo-Qira Fri, 23 Jan 2026 18:20:12 +0000 Diego Holzman https://holzmandiego.com/Lenovo-Qira A dynamic, high-energy video in collaboration with Los York demoing Lenovo’s all-in-one AI Qira&nbsp; TAGS Motion Graphics Credits Client&nbsp;LenovoStudio / Agency&nbsp;Los York Animation Diego Holzman &amp; HugoHugoDirection Aanvik Singh / Sebastien Camden Google Doodles Pitch https://holzmandiego.com/Google-Doodles-Pitch Mon, 24 Apr 2023 15:02:12 +0000 Diego Holzman https://holzmandiego.com/Google-Doodles-Pitch A campaign pitch for Google Doodles, aimed at promoting their new site redesign TAGS Motion Graphics, Design, Campaign, Dinamic Type <img width="849" height="201" width_o="849" height_o="201" data-src="https://freight.cargo.site/t/original/i/ac4c5e6bc1000df41d43f18860c4d968877d937f1e22918c2b46109f0f25face/Color_Banner_AdobeExpress.gif" data-mid="176457460" border="0" src="https://freight.cargo.site/w/849/i/ac4c5e6bc1000df41d43f18860c4d968877d937f1e22918c2b46109f0f25face/Color_Banner_AdobeExpress.gif" /> <img width="500" height="300" width_o="500" height_o="300" data-src="https://freight.cargo.site/t/original/i/25aa7e2614fbde8bebe88a67da7d94aa434111f248b89a8e89c9b695a3702363/DOODLES_CYCLE_GIF_AdobeExpress.gif" data-mid="176457463" border="0" src="https://freight.cargo.site/w/500/i/25aa7e2614fbde8bebe88a67da7d94aa434111f248b89a8e89c9b695a3702363/DOODLES_CYCLE_GIF_AdobeExpress.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/adc3110925cf7d274673f184440180c5859f17a6d2b373a4070c56aae7d4b3f0/Discover-TAGLINE-16-9.gif" data-mid="176457464" border="0" src="https://freight.cargo.site/w/800/i/adc3110925cf7d274673f184440180c5859f17a6d2b373a4070c56aae7d4b3f0/Discover-TAGLINE-16-9.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7406b270626cef1f125f3befa1106df47536cd82f5f9fbb25a3a5a420f015136/CELEBRATE-Prince.gif" data-mid="176457459" border="0" src="https://freight.cargo.site/w/800/i/7406b270626cef1f125f3befa1106df47536cd82f5f9fbb25a3a5a420f015136/CELEBRATE-Prince.gif" /> Credits Client&nbsp;Google Doodles Animation&nbsp;Diego Holzman Design&nbsp;Cody Cano, Diego HolzmanDirection&nbsp;Garrett Close Agency&nbsp;Stink Studios Adidas https://holzmandiego.com/Adidas Mon, 27 Jun 2022 15:01:37 +0000 Diego Holzman https://holzmandiego.com/Adidas A video made to present and celebrate Adidas’ new Argentina kits ahead of the Copa América 2020. TAGS Motion Graphics, Animation, Compositing <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7bbcc0fee17abf3a5ec8ac46617113c0768b081cdd7095622590664ce90f1add/ADIDAS-01-01.jpg" data-mid="147104577" border="0" src="https://freight.cargo.site/w/1000/i/7bbcc0fee17abf3a5ec8ac46617113c0768b081cdd7095622590664ce90f1add/ADIDAS-01-01.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/fde8ef73f2cec6fd96c4f10be3dd2680d0118cf376e7c3bbcfee76c6b56e724a/GIF-01.gif" data-mid="147104510" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/fde8ef73f2cec6fd96c4f10be3dd2680d0118cf376e7c3bbcfee76c6b56e724a/GIF-01.gif" /><img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2d766e36e15e331626adbf3bb1fb516c38ca5b80d78b53ceeb7062e1d74f61a0/GIF-03.gif" data-mid="147104512" border="0" src="https://freight.cargo.site/w/600/i/2d766e36e15e331626adbf3bb1fb516c38ca5b80d78b53ceeb7062e1d74f61a0/GIF-03.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c56add5ff3c65f5d94375d04f12d654217aec68bf1985c6d6ac5b714ead2be19/GIF-04.gif" data-mid="147104513" border="0" src="https://freight.cargo.site/w/600/i/c56add5ff3c65f5d94375d04f12d654217aec68bf1985c6d6ac5b714ead2be19/GIF-04.gif" /><img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2524a7c4bced2fb48ab5d1a933b28e7678e520bda271d62e9eb56413867a80e7/GIF-02.gif" data-mid="147104511" border="0" src="https://freight.cargo.site/w/600/i/2524a7c4bced2fb48ab5d1a933b28e7678e520bda271d62e9eb56413867a80e7/GIF-02.gif" /> <img width="688" height="1024" width_o="688" height_o="1024" data-src="https://freight.cargo.site/t/original/i/85c9d892af5fd8adbc192ada74bac7c7b1c29aedbf8ba211b6ff5e9d15afd145/ADIDAS-02.jpeg" data-mid="147104718" border="0" data-scale="100" src="https://freight.cargo.site/w/688/i/85c9d892af5fd8adbc192ada74bac7c7b1c29aedbf8ba211b6ff5e9d15afd145/ADIDAS-02.jpeg" /> Now, I don’t want to say WE did this, Lio, But...Yeah, WE did this. Credits Client Adidas Animation Diego Holzman, Rocío Galarza Design Rocío Galarza Agency NWC Nike SNKRS Day 2023 https://holzmandiego.com/Nike-SNKRS-Day-2023 Tue, 12 Dec 2023 14:26:32 +0000 Diego Holzman https://holzmandiego.com/Nike-SNKRS-Day-2023 Nike SNKRS Day 2023: Campaign and Playbook Design for Nike SNKRS Day 2023. TAGS Motion Graphics, Dinamic Type, Campaign, Graphic Design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4784644a41655be9d70dbdf8105a87054b9372f987740d118ba4696dbcecdc57/SNKRS-Day-UHD-COVER-2.jpg" data-mid="199212467" border="0" src="https://freight.cargo.site/w/1000/i/4784644a41655be9d70dbdf8105a87054b9372f987740d118ba4696dbcecdc57/SNKRS-Day-UHD-COVER-2.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7a737fbd1de5a7afa0cf8c1c3aae0b26d9dbab8979d1fac85c476ef642620332/SNKRS-DAY-HOME-GIF.gif" data-mid="199208077" border="0" src="https://freight.cargo.site/w/800/i/7a737fbd1de5a7afa0cf8c1c3aae0b26d9dbab8979d1fac85c476ef642620332/SNKRS-DAY-HOME-GIF.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a52c8128410f0da0d2c557c63fade637fab438d57f694cf950bc12deef84735d/SNKRS-case-study-gif-01.gif" data-mid="199208076" border="0" src="https://freight.cargo.site/w/800/i/a52c8128410f0da0d2c557c63fade637fab438d57f694cf950bc12deef84735d/SNKRS-case-study-gif-01.gif" /> The SNKRS Day 2023 campaign aims at capturing the bustling energy of the SNKRS community world wide, as well as its grassroots and uncontrolable nature. <img width="1920" height="1282" width_o="1920" height_o="1282" data-src="https://freight.cargo.site/t/original/i/301a0e287ebfc91ec35cf07bc5ae78f11776c74722c759c0b025e57f5f7a94bf/SNKRS-Day-Poster-Wall-Mockup.jpg" data-mid="199211235" border="0" src="https://freight.cargo.site/w/1000/i/301a0e287ebfc91ec35cf07bc5ae78f11776c74722c759c0b025e57f5f7a94bf/SNKRS-Day-Poster-Wall-Mockup.jpg" /> <img width="1600" height="1350" width_o="1600" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f392e19d9369dfc7021c4b9f2675bc0f4079894c5e855617f0bd751118218f67/230706-SNKRS-Day-Keynote-04.jpg" data-mid="199206062" border="0" src="https://freight.cargo.site/w/1000/i/f392e19d9369dfc7021c4b9f2675bc0f4079894c5e855617f0bd751118218f67/230706-SNKRS-Day-Keynote-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff54f49c7429c4114b53c42b750a97a145e93d0e703ef3fca279ed08d006808f/SNKRS-Style.jpg" data-mid="199211190" border="0" src="https://freight.cargo.site/w/1000/i/ff54f49c7429c4114b53c42b750a97a145e93d0e703ef3fca279ed08d006808f/SNKRS-Style.jpg" /> <img width="870" height="1080" width_o="870" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb0f6d2374218008ceb17c352ee05e5580d372b73e53c9871c352d74b5012070/2.png" data-mid="199211188" border="0" src="https://freight.cargo.site/w/870/i/bb0f6d2374218008ceb17c352ee05e5580d372b73e53c9871c352d74b5012070/2.png" /> <img width="819" height="1024" width_o="819" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8414ee3f55c23d72029abb52bdef41697561b55787cff3ab87e770ac7d83b8cd/image-11.png" data-mid="199212468" border="0" src="https://freight.cargo.site/w/819/i/8414ee3f55c23d72029abb52bdef41697561b55787cff3ab87e770ac7d83b8cd/image-11.png" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/38eb39a2168779ed8a38f4b0c0c455ca5c6237d4481301b32a5f175515cc9a47/01.jpeg" data-mid="199211187" border="0" src="https://freight.cargo.site/w/900/i/38eb39a2168779ed8a38f4b0c0c455ca5c6237d4481301b32a5f175515cc9a47/01.jpeg" /> <img width="1280" height="839" width_o="1280" height_o="839" data-src="https://freight.cargo.site/t/original/i/7e5a10446e279dddd155e03c19f7a5061eac94c0dd473db49cc918e579f89031/SNKRS-Shoe-Treat.png" data-mid="199293403" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/7e5a10446e279dddd155e03c19f7a5061eac94c0dd473db49cc918e579f89031/SNKRS-Shoe-Treat.png" /> Our team worked together with Nike to create this campaign and ensure the design system can cover the enormous amounts of different touch points for SNKRS Day globally <img width="1580" height="682" width_o="1580" height_o="682" data-src="https://freight.cargo.site/t/original/i/e0d08689da1f44b93805c8e7fe501befbb2a4ab819911a7da3253237bf63cf9b/SNKRS-Day-Poster-Wall-full-v2.png" data-mid="199293422" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/e0d08689da1f44b93805c8e7fe501befbb2a4ab819911a7da3253237bf63cf9b/SNKRS-Day-Poster-Wall-full-v2.png" /> Finally, we delivered a robust Campaign Toolkit and Visual Center designed with the intention of explaining the system to the different GEOs for them to be able to execute any and all design needs whithin the campaign <img width="2801" height="1788" width_o="2801" height_o="1788" data-src="https://freight.cargo.site/t/original/i/c47b74f5e212edf05160d0e1d952c077b8c2d65312d26e30fe28a781f5c21a60/SNKRS-Day-Playbook-V2.jpg" data-mid="199211141" border="0" src="https://freight.cargo.site/w/1000/i/c47b74f5e212edf05160d0e1d952c077b8c2d65312d26e30fe28a781f5c21a60/SNKRS-Day-Playbook-V2.jpg" /> Credits Client NikeMotion Direction &amp; Animation&nbsp;Diego Holzman Design Direction Diego HolzmanCreative Direction&nbsp;Eóin MacManus Agency Stink Studios FIFA+ Stars Align https://holzmandiego.com/FIFA-Stars-Align Mon, 27 Jun 2022 15:01:38 +0000 Diego Holzman https://holzmandiego.com/FIFA-Stars-Align Two videos in honor of former FIFA World Cup champions Brazil 2002 &amp; France 2018 TAGS Motion Graphics, Compositing <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/c4b083ff15c081325e0c7eb4e0cb9b3426b1375f65151b119aa1ac8da64bc871/FIFA--Stars-Align-GIF-01.gif" data-mid="174842522" border="0" src="https://freight.cargo.site/w/640/i/c4b083ff15c081325e0c7eb4e0cb9b3426b1375f65151b119aa1ac8da64bc871/FIFA--Stars-Align-GIF-01.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/23c148d5b44da1248d37fd8abf0d62190f2587fe7e6143b1a2f84ae997af3ec4/FIFA--Stars-Align-GIF-03.gif" data-mid="174842524" border="0" src="https://freight.cargo.site/w/600/i/23c148d5b44da1248d37fd8abf0d62190f2587fe7e6143b1a2f84ae997af3ec4/FIFA--Stars-Align-GIF-03.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d7d1d087c306429d64dc6eb4bd73bc6cc35c9254c90aaeedd3f0aafc2597a135/FIFA--Stars-Align-GIF-02.gif" data-mid="174842523" border="0" src="https://freight.cargo.site/w/600/i/d7d1d087c306429d64dc6eb4bd73bc6cc35c9254c90aaeedd3f0aafc2597a135/FIFA--Stars-Align-GIF-02.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/cc8f359686a6f2376a4c26e23dde77d2919c39768d1b710d5bf7954f7ded4a4b/FIFA--Stars-Align-GIF-04.gif" data-mid="174842525" border="0" src="https://freight.cargo.site/w/600/i/cc8f359686a6f2376a4c26e23dde77d2919c39768d1b710d5bf7954f7ded4a4b/FIFA--Stars-Align-GIF-04.gif" /> Credits Client FIFA+ Motion Graphics &amp; Compositing&nbsp;Diego Holzman Design, Illustration &amp; Rotoscoping&nbsp;Maro MargulisArt Direction&nbsp;Maro MargulisCreative Direction Fer Salem Agency Caudillo Cine Hinge NFAQ https://holzmandiego.com/Hinge-NFAQ Wed, 05 Apr 2023 13:24:35 +0000 Diego Holzman https://holzmandiego.com/Hinge-NFAQ Hinge Not So Frequently Asked Questions: A campaign designed to highlight LBTQIA+ voices. TAGS Motion Graphics, Dinamic Type, Campaign, Graphic Design, Web Animation <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/77d7efd1ab803eec92d16aa5ece995e57bfd419dfb264f37a372308f6c82f500/HINGE-NFAQ-GIF-01.gif" data-mid="174353569" border="0" src="https://freight.cargo.site/w/600/i/77d7efd1ab803eec92d16aa5ece995e57bfd419dfb264f37a372308f6c82f500/HINGE-NFAQ-GIF-01.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d3447dd63fa8f776c03fea6786f2f07dda36d2b8618fa80d61534fb73da3bdd4/HINGE-NFAQ-GIF-02.gif" data-mid="174353570" border="0" src="https://freight.cargo.site/w/600/i/d3447dd63fa8f776c03fea6786f2f07dda36d2b8618fa80d61534fb73da3bdd4/HINGE-NFAQ-GIF-02.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/b3b18797796a60d2ba1326dee712427dc550e6887e566a1347eca0f0f1a30667/HINGE-NFAQ-GIF-03.gif" data-mid="174353572" border="0" src="https://freight.cargo.site/w/600/i/b3b18797796a60d2ba1326dee712427dc550e6887e566a1347eca0f0f1a30667/HINGE-NFAQ-GIF-03.gif" /> The NFAQ campaign aims to prioritize intimacy and honesty in dating by featuring authentic voices from the LGBTQIA+ community. The campaign uses white space, dynamic type layouts, and self-shot portraits to create copy-driven compositions that disrupt the typical online dating experience. <img width="2500" height="1327" width_o="2500" height_o="1327" data-src="https://freight.cargo.site/t/original/i/57f48b8dccec968fefcc8bdd272df01008870a5c3a3b93bd9f8b22f03872999c/22_BK-WS-109_Matchcom_230130_014326_879.jpg" data-mid="176209686" border="0" src="https://freight.cargo.site/w/1000/i/57f48b8dccec968fefcc8bdd272df01008870a5c3a3b93bd9f8b22f03872999c/22_BK-WS-109_Matchcom_230130_014326_879.jpg" /> <img width="2500" height="2084" width_o="2500" height_o="2084" data-src="https://freight.cargo.site/t/original/i/7f6ec0a474d42c23ce27e98712f105c4c39e1f1269527bf80e0a03aefa13244d/LA-15_Hinge-2.jpg" data-mid="176209692" border="0" src="https://freight.cargo.site/w/1000/i/7f6ec0a474d42c23ce27e98712f105c4c39e1f1269527bf80e0a03aefa13244d/LA-15_Hinge-2.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0e0cc3f8b1bff98bbc60f05cc14592adeb69daf2bb8749d0085eb2fcc1a34b79/DSCF2111.jpg" data-mid="176209689" border="0" src="https://freight.cargo.site/w/1000/i/0e0cc3f8b1bff98bbc60f05cc14592adeb69daf2bb8749d0085eb2fcc1a34b79/DSCF2111.jpg" /> <img width="2500" height="1732" width_o="2500" height_o="1732" data-src="https://freight.cargo.site/t/original/i/f5d73811907ec663b3d155701298ee64db7a1258e852a0433874a7338f9e7bb2/A-14_Hinge-12.jpg" data-mid="176209688" border="0" src="https://freight.cargo.site/w/1000/i/f5d73811907ec663b3d155701298ee64db7a1258e852a0433874a7338f9e7bb2/A-14_Hinge-12.jpg" /> <img width="2800" height="1576" width_o="2800" height_o="1576" data-src="https://freight.cargo.site/t/original/i/fe77c53e3d2071ab1d144e005178547c54c176c20865ffd2a5e161098a97ab75/Hinge_NFAQ_Case_Study_asset-04.png" data-mid="176209690" border="0" src="https://freight.cargo.site/w/1000/i/fe77c53e3d2071ab1d144e005178547c54c176c20865ffd2a5e161098a97ab75/Hinge_NFAQ_Case_Study_asset-04.png" /> Our team brought together the Not-So Frequently Asked responses into a single Microsite resource where daters can find answers and get to know the NFAQrespondants with profiles and links to social. Most notably, the site engages new daters directly by providing an opportunity to ask their own questions. Finally, we delivered a robust toolkit designed with the intention of the NFAQ platform continuing to grow and scale into the future with more questions and responses. <img width="2800" height="1788" width_o="2800" height_o="1788" data-src="https://freight.cargo.site/t/original/i/e1f6513766c54f89d389064bd623cd2faa871575817e4798798cf16f5be6ce3d/Hinge_NFAQ_Case_Study_asset-07.png" data-mid="176209691" border="0" src="https://freight.cargo.site/w/1000/i/e1f6513766c54f89d389064bd623cd2faa871575817e4798798cf16f5be6ce3d/Hinge_NFAQ_Case_Study_asset-07.png" /> Credits Client HingeMotion Direction &amp; Execution Diego Holzman Design Kevin Yoon, Zhenya Rynzhuk, Diego HolzmanCreative Direction&nbsp;Garrett Close Agency Stink Studios HBO Max - Scene In Black https://holzmandiego.com/HBO-Max-Scene-In-Black Tue, 04 Apr 2023 16:00:59 +0000 Diego Holzman https://holzmandiego.com/HBO-Max-Scene-In-Black A set of animations made to give life to HBO Max Scene In Black Platform’s rebranding. TAGS Motion Graphics, Animation, Social Content <img width="1920" height="1001" width_o="1920" height_o="1001" data-src="https://freight.cargo.site/t/original/i/bf52711b5b66aae10c08ac5ead68b6fcc952df0a1f2a880f230432ecfa0a1bf3/HBO-SOCIAL-POSTS-BANNER.png" data-mid="174828337" border="0" src="https://freight.cargo.site/w/1000/i/bf52711b5b66aae10c08ac5ead68b6fcc952df0a1f2a880f230432ecfa0a1bf3/HBO-SOCIAL-POSTS-BANNER.png" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/ad9b17b353e0039f38972ba065e309db37278ecc15134542e67b8d7148ae22f3/R3-SELF-CARE-STORY.gif" data-mid="174246248" border="0" src="https://freight.cargo.site/w/600/i/ad9b17b353e0039f38972ba065e309db37278ecc15134542e67b8d7148ae22f3/R3-SELF-CARE-STORY.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7deb473b0070907296e15f5a589e04998f9da27facd4691d7e8fc7e7d49e4344/R3-New-Release-NOV.gif" data-mid="174245600" border="0" src="https://freight.cargo.site/w/600/i/7deb473b0070907296e15f5a589e04998f9da27facd4691d7e8fc7e7d49e4344/R3-New-Release-NOV.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/168fd94348270e05a5d3953a2d7a72c1277df0a691a9a9eb0269765e37918467/R3-LOCKUP-ANIMATION.gif" data-mid="174245598" border="0" src="https://freight.cargo.site/w/600/i/168fd94348270e05a5d3953a2d7a72c1277df0a691a9a9eb0269765e37918467/R3-LOCKUP-ANIMATION.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/cd77fb44ea380b12f6eef77bba58811e8f61416e54647f1c24e2bed47ffe708c/R3-WATCHLIST.gif" data-mid="174245605" border="0" src="https://freight.cargo.site/w/600/i/cd77fb44ea380b12f6eef77bba58811e8f61416e54647f1c24e2bed47ffe708c/R3-WATCHLIST.gif" /> Credits Client HBO Max Scene in Black Animation Diego Holzman Design Cody Cano, Sarah KoshlaDirection&nbsp;Garrett Close Agency Stink Studios Hong Kong - Rebrand https://holzmandiego.com/Hong-Kong-Rebrand Tue, 25 Apr 2023 14:31:20 +0000 Diego Holzman https://holzmandiego.com/Hong-Kong-Rebrand Hong Kong City Rebrand - Rethinking the city’s Visual ID through the lens of Fusion &amp; Motion. TAGS Graphic Design, Campaign, Branding <img width="1920" height="984" width_o="1920" height_o="984" data-src="https://freight.cargo.site/t/original/i/a1fca74c0dd1b53e26804153ded4d854933dfa335a9343a489df902f425611c1/HK-Case-Study-02.jpg" data-mid="176629742" border="0" src="https://freight.cargo.site/w/1000/i/a1fca74c0dd1b53e26804153ded4d854933dfa335a9343a489df902f425611c1/HK-Case-Study-02.jpg" /> Hongkong is a fast-evolving megacity with a fusion of cultures from its English heritage. <img width="800" height="425" width_o="800" height_o="425" data-src="https://freight.cargo.site/t/original/i/1a0594235a5cf7a8b48fe50c4d3adc8a66a6701dac8a297fea28f9c13893a456/People-GIF.gif" data-mid="176647263" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/1a0594235a5cf7a8b48fe50c4d3adc8a66a6701dac8a297fea28f9c13893a456/People-GIF.gif" /> This visual identity leverages connecting dots as a visual metaphor for fusion, motion, and light. The logo features the City's initials formed by the dots and a strong Sans Serif typeface for a modern look. <img width="960" height="582" width_o="960" height_o="582" data-src="https://freight.cargo.site/t/original/i/468f195eeefa203f5089039f4bcb03540baa3239ad428926d8d83b8b3c5c1dd7/HK-Case-Study-03.jpg" data-mid="176630569" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/960/i/468f195eeefa203f5089039f4bcb03540baa3239ad428926d8d83b8b3c5c1dd7/HK-Case-Study-03.jpg" /> This project develops the City’s Visual Identity along three axes: Main Brand, Public Policies &amp; Culture. Each of these have a unique color palette and tone, but are united through the use of the main brand pillars as tools of communication. <img width="1920" height="555" width_o="1920" height_o="555" data-src="https://freight.cargo.site/t/original/i/3e2502c9f63eff4a1866586e6c6b83366cbe3c13a54d3ce8dc2f758c34228097/HK-Case-Study-06.png" data-mid="176640841" border="0" src="https://freight.cargo.site/w/1000/i/3e2502c9f63eff4a1866586e6c6b83366cbe3c13a54d3ce8dc2f758c34228097/HK-Case-Study-06.png" /> Hongkong is a city with a vibrant nightlife. A brochure was made, highlighting the City’s activities and instructing turists and locals on how best to navegate the City at night. This is the topic of the first axis. <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/3d96fded65f8e5d25437aa4794b843d8cf34073142ff8fef90121e7bd0a5db95/Desplegable_Muchas-tapas.jpg" data-mid="176638213" border="0" src="https://freight.cargo.site/w/1000/i/3d96fded65f8e5d25437aa4794b843d8cf34073142ff8fef90121e7bd0a5db95/Desplegable_Muchas-tapas.jpg" /> <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/08b26709bc62265b63a66d4f1d20f2be6953d17fe99b9fab0c93e36a4a6a27e3/Desplegable.jpg" data-mid="176638214" border="0" src="https://freight.cargo.site/w/1000/i/08b26709bc62265b63a66d4f1d20f2be6953d17fe99b9fab0c93e36a4a6a27e3/Desplegable.jpg" /> <img width="2270" height="1740" width_o="2270" height_o="1740" data-src="https://freight.cargo.site/t/original/i/b69dc9ef14a477962780b203e5aea50f2bc2e21db10eeadcb5b2fec4aed5b7e0/desple-dorso.png" data-mid="176638211" border="0" src="https://freight.cargo.site/w/1000/i/b69dc9ef14a477962780b203e5aea50f2bc2e21db10eeadcb5b2fec4aed5b7e0/desple-dorso.png" /> <img width="2270" height="1740" width_o="2270" height_o="1740" data-src="https://freight.cargo.site/t/original/i/3bc0dd944a5729495702e271f2a440eb849dcf53cf633dce722e726f701c7a5e/desple-frente.png" data-mid="176638212" border="0" src="https://freight.cargo.site/w/1000/i/3bc0dd944a5729495702e271f2a440eb849dcf53cf633dce722e726f701c7a5e/desple-frente.png" /> <img width="1400" height="700" width_o="1400" height_o="700" data-src="https://freight.cargo.site/t/original/i/d4e9cbe0620da7d270b7544223faa729e8a5ebd04425a2d91fcd1fe31b730239/Mockup-Closeup-2-1_00000.jpg" data-mid="176638217" border="0" src="https://freight.cargo.site/w/1000/i/d4e9cbe0620da7d270b7544223faa729e8a5ebd04425a2d91fcd1fe31b730239/Mockup-Closeup-2-1_00000.jpg" /> <img width="1400" height="700" width_o="1400" height_o="700" data-src="https://freight.cargo.site/t/original/i/a1e2395fb4314ccd248de3c39c35e5839421625c79a56657e7fd8fe8cb44ca92/Mockup-Closeup-2-1_SUBTE_2_00000.jpg" data-mid="176638219" border="0" src="https://freight.cargo.site/w/1000/i/a1e2395fb4314ccd248de3c39c35e5839421625c79a56657e7fd8fe8cb44ca92/Mockup-Closeup-2-1_SUBTE_2_00000.jpg" /> Hongkong has a very large problem with pollution. The City’s enhabitants have to live with bad air quality and smog daily. A campaign was created to highlight the City’s green areas and encourage people to live more sustainably. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5301c27e3d8b308e79561cb12527f45530abac2e2bfa96683f4534e7f426242/HK-Case-Study-07.png" data-mid="176643333" border="0" src="https://freight.cargo.site/w/1000/i/c5301c27e3d8b308e79561cb12527f45530abac2e2bfa96683f4534e7f426242/HK-Case-Study-07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de532121b82a3f11f27200d881281cf9fefb818719c47422febed8396d17331f/HK-Case-Study-8.png" data-mid="176643334" border="0" src="https://freight.cargo.site/w/1000/i/de532121b82a3f11f27200d881281cf9fefb818719c47422febed8396d17331f/HK-Case-Study-8.png" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/801b05e7235056aea536e7de659cf63e5a78eb1c9ff6c6d5c170106b983b875b/HK_Editorial_Mockup_2.png" data-mid="176643568" border="0" src="https://freight.cargo.site/w/1000/i/801b05e7235056aea536e7de659cf63e5a78eb1c9ff6c6d5c170106b983b875b/HK_Editorial_Mockup_2.png" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/50947cb52c744824e8bceb87dadea9d788fd40399880c7d38b8987104359a880/HK_Editorial_Mockup_1.png" data-mid="176643567" border="0" src="https://freight.cargo.site/w/1000/i/50947cb52c744824e8bceb87dadea9d788fd40399880c7d38b8987104359a880/HK_Editorial_Mockup_1.png" /> <img width="3000" height="2100" width_o="3000" height_o="2100" data-src="https://freight.cargo.site/t/original/i/60c28dc77a8912f713633edf6f2463deedb23f81e117a16143b0271943af98e6/HK_Editorial_Mockup_3.png" data-mid="176643570" border="0" src="https://freight.cargo.site/w/1000/i/60c28dc77a8912f713633edf6f2463deedb23f81e117a16143b0271943af98e6/HK_Editorial_Mockup_3.png" /> <img width="2917" height="1642" width_o="2917" height_o="1642" data-src="https://freight.cargo.site/t/original/i/20be10f9a7716c0ce7bd5cc397ad65dacde9e5fecc35808e837421656371cc8f/BH_GREEN_-08.jpg" data-mid="176643815" border="0" src="https://freight.cargo.site/w/1000/i/20be10f9a7716c0ce7bd5cc397ad65dacde9e5fecc35808e837421656371cc8f/BH_GREEN_-08.jpg" /> Lastly, a refresh of one of Hongkong’s most valued Cultural space’s branding was developed, including an events schedule brochure and three main posters <img width="2800" height="1238" width_o="2800" height_o="1238" data-src="https://freight.cargo.site/t/original/i/2ef1220350915b1d3980f0283d0d28c23ee620b9f2be70729cc55eabdf73651c/Editorial-doblepag_GIF_2.gif" data-mid="176644814" border="0" src="https://freight.cargo.site/w/1000/i/2ef1220350915b1d3980f0283d0d28c23ee620b9f2be70729cc55eabdf73651c/Editorial-doblepag_GIF_2.gif" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b9f70bbbf573940b8040eb4dcf8c7fbdba3d265f88e9c3e9dbd1d64b71504a0d/Afiche_1.jpg" data-mid="176644810" border="0" src="https://freight.cargo.site/w/1000/i/b9f70bbbf573940b8040eb4dcf8c7fbdba3d265f88e9c3e9dbd1d64b71504a0d/Afiche_1.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/56c0469a4616669e182c2afb0a9a6db8d3595c578d2b3ea6f1ebe4308d7de6c0/Afiche_3.jpg" data-mid="176644812" border="0" src="https://freight.cargo.site/w/1000/i/56c0469a4616669e182c2afb0a9a6db8d3595c578d2b3ea6f1ebe4308d7de6c0/Afiche_3.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/477913bebd75dfeaa0e3d482e2d90c10f14d338f9adb2e20d74a303330275515/Afiche_2_Reduced.jpg" data-mid="176644811" border="0" src="https://freight.cargo.site/w/1000/i/477913bebd75dfeaa0e3d482e2d90c10f14d338f9adb2e20d74a303330275515/Afiche_2_Reduced.jpg" /> <img width="1400" height="700" width_o="1400" height_o="700" data-src="https://freight.cargo.site/t/original/i/e39528b2b6782b98c320ec0bf3d73f714209f49f7b03fd65412a88d4f81f4814/Mockup-Closeup-2-1_AFICHE-2_00000.jpg" data-mid="176644817" border="0" src="https://freight.cargo.site/w/1000/i/e39528b2b6782b98c320ec0bf3d73f714209f49f7b03fd65412a88d4f81f4814/Mockup-Closeup-2-1_AFICHE-2_00000.jpg" /> <img width="1772" height="827" width_o="1772" height_o="827" data-src="https://freight.cargo.site/t/original/i/022abebf2364992f1d2de45f3f14335b6bb82dda260a884ea8932219cdde714f/02-Baja_Afiche_Entrada_02.jpg" data-mid="176644806" border="0" src="https://freight.cargo.site/w/1000/i/022abebf2364992f1d2de45f3f14335b6bb82dda260a884ea8932219cdde714f/02-Baja_Afiche_Entrada_02.jpg" /> <img width="1772" height="828" width_o="1772" height_o="828" data-src="https://freight.cargo.site/t/original/i/dd8aea598d383d78bec12b60ab181c81ae6e2eff89df055c07a12302d0f5fccb/02-Baja_Afiche_Entrada_03.jpg" data-mid="176644807" border="0" src="https://freight.cargo.site/w/1000/i/dd8aea598d383d78bec12b60ab181c81ae6e2eff89df055c07a12302d0f5fccb/02-Baja_Afiche_Entrada_03.jpg" /> <img width="1773" height="828" width_o="1773" height_o="828" data-src="https://freight.cargo.site/t/original/i/5eb5c008eec794b98016bd07a4b46057b3293156193dfe51a922b23147154d84/02-Baja_Afiche_Entrada_Dorso.jpg" data-mid="176644809" border="0" src="https://freight.cargo.site/w/1000/i/5eb5c008eec794b98016bd07a4b46057b3293156193dfe51a922b23147154d84/02-Baja_Afiche_Entrada_Dorso.jpg" /> <img width="1772" height="828" width_o="1772" height_o="828" data-src="https://freight.cargo.site/t/original/i/7ebbd2e5aa2796efff3f83f7ad1ca47ddf48c31249e2bc65cb18297961b3d0ab/02-Baja_Afiche_Entrada_01.jpg" data-mid="176644805" border="0" src="https://freight.cargo.site/w/1000/i/7ebbd2e5aa2796efff3f83f7ad1ca47ddf48c31249e2bc65cb18297961b3d0ab/02-Baja_Afiche_Entrada_01.jpg" /> Credits Strategy&nbsp;Diego Holzman Concepting&nbsp;Diego Holzman Design Diego Holzman University Thesis, University of Buenos Aires. November 2019.